Tips for maintaining email-mailing for$10,000
I listened to the recording of the seminar by Ben Settle-one of the best specialists in email mailing in the world.
He is famous for sending letters on the basis of each (!) day and in every email is selling something, and subscribers just love it. The company that ordered him this seminar paid him more than$10,000.
Made you a squeeze of content:
THE OVERALL STRATEGY MAILING BEN SETTLE
Not need to train (the more with fanaticism).
Later, this will lead to a failure in sales. Sales is not training. You’re doing your readers a disservice by not trying to sell something. People avoid learning information-it’s boring. They can only be forced to study if they have paid you money.
In your newsletter you have to entertain them. And your information should be dissolved in entertainment. People love to buy. And we just give them a reason to buy.
In the newsletter we are not talking about solutions, but about the problem itself. About what’s bothering them. And then we don’t risk boring them.
Write need to so, as you say. Then people will see you as a living person. Even not very neatly dressed man always sells better than a clean politician, dressed in a suit with a needle.
HOW TO WRITE THE HEADERS OF THE EMAILS
1. The shock effect
Use shock effect in the title should not often (about once a week), when he wrote a particularly good email.
Example: “I think of you in the shower»
The most common variant of the title. For example: “how to get a beautiful body for vacation»
3.Phrases, quotes, names
That are in everyone’s mind and on their lips
Example: “50 shades of Ben Settle»
Always attracts attention. For example: “how does alcohol help the prostate?”, “Why does running lead to obesity?»
5. Headlines with characters from movies, TV series (famous)
Take a character and insert into your theme.
Example: “school of sales from terminator”, ” tips on Adwords from Sherlock Holmes»
WHAT TO WRITE IN THE CONTENTS OF THE LETTER?
People are always ready to learn a new story. It can be any case of your life.
2. Inspiring emails
Encourage people to do something (such emails bring the most money). Everybody wants to be inspired, they like it.
An example of such a letter from Dan Kennedy. Headline:”there’s no guarantee of safety.”
Contents: Pensions, Bank deposits, salaries — all this is unreliable. The only guarantee of safety in our life is to be able to do something.
For example — it’s good to write selling texts.
What inspires you? Perhaps it inspires your readers as well.
3. Q&a emails (Question / answer)
This letter always looks like content, not as a sale. That’s why they sell well.
4. Check lists
(by type of recipes) – easy to write, easy to read
Check sheets show people that they are doing something wrong (they think they are doing everything right).
The checklist arouses curiosity and calls for a solution to the problem.
Take a thought and Express your opposite opinion and add a call to buy.
Even those who disagree with you will respect you for daring to say so.
Not afraid. Often people are afraid of unsubscribing because they want to “not lose” and not win. Unsubscribe need to love.
OTHER ARTICLES, BOOKS AND VIDEOS
Instead of sending people links to some articles or books — it is better to make a small review of what you have read (they will like it more).
THE LENGTH OF THE EMAIL
It can vary, but do not write long stories.
Usually 200-300 words is more than enough.
THE FREQUENCY OF THE SEND
Should be sent each day (excluding weekends).
And every day it is necessary to vary the contents of the email. So you’ll find what you do best — inspirational letters, contradictions, stories, Q&a, check lists.
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