Mobile application for business. Kazhdy owner wants to create their own application for mobile gadgets, even if not talking about it.
Just imagine, people can make an order with you through a couple of clicks on the screen or consult an operator.
And how much is the image component in the words “We have our own mobile application for business”. This is all very cool. Only not as easy as it seems.
For those who are just starting a business and do not plan to build an entire business on a single mobile application, this article will now be useless.
So how to start a mobile application is necessary for those who already have a steady stream of sales, with which you will strengthen the application.
FASHION OR NECESSITY
On our (this) blog 50% of people come from mobile applications. Moreover, their share is growing every day. And this once again suggests that “mobilization” is advancing at a frantic pace. Therefore, many sites create a mobile version.
But even if all traffic is swallowed up by mobile devices, this does not mean that everyone needs to create their own mobile application for business.
Therefore, you need to clearly realize that your application is not necessary for everyone and maybe even in the future it will not be necessary.
To understand the need for business applications. You need to define a goal for yourself and understand how it will increase the company’s profit.
After all, there are two main goals that are pursued by the creation of mobile applications:
- Sales growth
- Enhance service
Moreover, the most interesting is that according to the latest analytics, the second point prevails over the first.
And this once again confirms that companies come to the creation of their service only after they have entered a stable sale, and not vice versa.
This is if to designate global goals, if they are divided into sub-goals or individual tasks. So you can form more interesting conclusions that will help you understand why you need your application.
I will give a few examples from the world and our customers.
Detuning from competitors
Each of us wants to find a “blue ocean”, to find our unique selling proposition. Perhaps it is the mobile application that will help you do this.
For example, the global company Uber (Transport company) abandoned classical operators and created an application. Where people can order a car in a few clicks.
Moreover, during the order, they see where the car is and how much they will have.
You can do the same. Only you must clearly weigh all the pros and cons in advance. But, as you understand, the Transport company is quite a mass market.
Therefore, if your target audience is quite limited, you should think again. Although you do not need to consider the application as the only channel interactions with you.
You can make it additional, for detuning from competitors.
Product selection and order
An elementary task for which you create mobile applications for business. The implementation of such a task, we can especially notice in clothing stores.
Through them, it is more convenient for people to choose and order goods. An application with the same task we can notice at the bulletin boards.
One of our clients also decided to create an application for this task, only by changing the concept. Namely, it produces wallpaper and implements them through dealers (retail stores).
And since not all photo wallpapers are available from dealers, he bought tablets for each store, where he downloaded the application, where the customer can select the actual sketches on the spot and leave the order through the dealer.
It’s rare for a company to create an application for itself with the goal of increasing customer loyalty. Most often these are ready-made applications that you connect to for an additional fee.
But if you are one of those who love to keep everything under control, then this is your choice.
We have implemented a mobile application for the coffeehouse chain, where visitors could track their accumulated points and make table reservations.
But for one tracking of points and ordering the tables of the whole application, there is a lot of additional functionality that, through push-up notifications, informed the client about new promotions.
This is another task for which you can make an application – to distribute new promotions and offers.
Moreover, at the coffee shop we did it smartly. Namely, when a person was in a certain radius from our institution.
He received an alert with an action valid for an hour. Here is an interesting example for a small business.
Another client of ours when selling a franchise realized that he needed a common system for the organized work of all franchisees. Where they can manage their orders and regulate all technical issues.
Thus, he created an application that every employee of the company put on his phone. In this application, each employee sees his panel and performs in it all actions to work.
Accepted an order or recorded a marriage. Firstly, it is convenient, and secondly, it creates a common eco-system for all franchises. And, thirdly, this approach has increased profits by reducing time costs.
I love such long and strategic actions. You create a service that is not directly connected with an increase in the profits of your company. But that helps clients in solving their problems.
The principle of operation is, for example:
You are creating a service for modeling apartment design. That is, you give the client to create your own apartment design. Point?
During the process, users will understand that the design is not so easy to make and what thoughts do they have in mind? Contact the design studio. More precisely go to the design studio that created this wonderful application.
Just do not forget to make a capture form, so that the client understands that you are not only the founder, creator, ideological inspirer, a good person, but also a designer.
BUILD – DO NOT BREAK
Building a house is a tedious process, but developing an application is an exciting action. True, one creative is not enough.
It is necessary to provide a lot of technical issues. Therefore, now we will decompose all the actions that include the development of mobile applications for business.
We decompose into stages and determine the cost of creation.
Step 1. Determine the platform
In the circles of developers, it is customary to ask: “Is it a native or cross-platform application?”.
You need to decide whether you will make an application for all platforms or only for one. Now there are three popular platforms in the world: iOS (+ apple watch), Android and Windows.
Flour choice is very exhausting. The most popular iOS platform. BUT! You do not need the most popular, you need the one that your customers use.
Most likely it is either iOS or Android. To understand this, go to the site analytics and see from which platform clients come to you most often.
Medium time: 1/2 day
Step 2. Functional
I intentionally missed step 0, where we have to select the application task, since we discussed it earlier. And until you find the answer to this question.
You can not proceed to step two. If you do not know what you are doing, then you do not know what you are doing.
You need to decide on the functionality, at least, basic, and better with everything.
For example, will it be:
1. Integration with social networks;
2. The possibility of online chat;
3. Access offline;
4. The possibility of payment through the phone.
All this will affect the next steps.
If you have not had experience in the development. Then focus on analogs. If there are no analogues, then with God … Set a brainstorming day and think. Not an hour, not a time, but a day. Quickly you will not think of anything.
Medium time: 1-2 days
Step 3. Prototype
The prototype is your future mobile app in a schematic design (not in design). I like to call it the heart of the project.
Because prototyping is one of the most complex and intellectual works. Therefore, run away from those companies that offer to create it for free.
In our article on how to create a landing page, we described the prototype development process. The sequence is very close.
Therefore, I strongly recommend to study this material. The prototype is needed for both the designer and the programmer. Explanations in words will not work.
Summarize all the requirements for two thoughts.
The first. You need to create a prototype. Where the consumer through a minimum of action will get to the desired page or perform the desired.
The second main thought. Nothing extra, just what is needed. Otherwise, the client will replace your application with another because of the “nerves”.
Medium term: 1 week
Smart phrase. Creating an application that will work is easy. And to make an application that will perform its task is difficult.
Step 4. Design
In the article about the design of the site, you and I decided that the design does not affect sales.
The main thing is to be comfortable and pleasant. Let’s stop on the word – convenient. I will give a few recommendations how to achieve excellence in this.
We use large items. The control takes place with your fingers, and it is not so easy to get into small objects + not everyone has good eyesight.
The distance between objects. If active objects are located close to each other, you may encounter accidental pressing of other buttons.
Simplicity. No need for a large number of elements and details. We do everything in the most discreet colors. The advice is not mandatory, but necessary for many.
I know dozens of applications with amazing design and zero popularity. And I also know dozens of applications with terrible design and wildly popular.
Important. Design is important, but convenience and utility are more important.
A separate item I want to highlight the application icon. It should be easy to find among other icons. She should stand out and urge to click on her.
With 5-10 icons it is not so important, but people are installing more and more applications every day, which means it is important for us to be a head taller than everyone else.
Medium term: 1 week
Step 5. Programming + fixing bugs
The process is covered with darkness for most ordinary people. Because if the HTML code on which they write sites, people still know. Entrepreneurs hear the code on which Swift / Java / XML applications are written for the first time.
This imposes an additional amount on the development, since such specialists are much less. And I am not talking about good specialists.
The task of the programmer to pull the design on the code. In ordinary life, this is comparable to installing a tent on the rails. After which it only takes shape.
This process is not fast. It is logical that the more complex the design and functionality, the more complex the process and the longer the time.
An integral part after the development of this check for bugs (problems). Without them, nowhere. The human factor in this work takes place.
Moreover, it is necessary to check not only the technical component, but also the visual display on different devices.
Medium term: 2 weeks
Step 6. Publishing the application
Placing your creation in the markets of apple, android and windows is not free. This case costs from $ 25 to $ 300.
The cost depends on the platform and on the person hosting the application (legal or physical). But this is not the most difficult.
You need to sign the application with a digital certificate and correctly fill out the application in special sections. In Eppstor this is the “iPhone Developer Program”, in Android it is the “Google Play Console”.
When publishing, you will need to add your own icon, which we developed at the design stage. You will also need to add a description and a few screenshots, and better video with screenshots.
This information needs to be prepared “most delicious”, since it is for her that will decide whether to download or not.
You can refuse to post on these platforms, but then you will encounter a large number of problems when transferring applications to your customers.
Up to impossibility of installation on the devices. Therefore, it is better to take this as a default measure by default.
Note, on Google Play, moderation of the application takes about 2 weeks. Android moderators are more loyal. But in the App Store moderation takes about 1 month (although it happens less). But to go through it is very difficult, getting to the bottom until the menu pops up.
Medium term: 2 weeks
Step 7. Marketing
Many entrepreneurs believe that the main thing is to create an application, and then everything will be fine. But this is the same as opening a business and hoping that customers themselves will go to you.
Just create – a little, you need to attract more subscribers.
This is where marketing and all its tools come into play. The most obvious way is to translate visitors to your site with the words “10% discount when ordering through the app”.
This trick is used by almost all companies that have a visited site.
Otherwise, you need to use classical methods. No different from those that you use to attract customers to your company.
Yes, it is not free. This will require investments. Free of charge it will be only in case of presence of the acquired base of clients.
Moreover, when promoting in social networks through targeted advertising. You will find special types of messages through which you can immediately. Without leaving the social network, install the application.
Medium term: always
HOW MUCH DOES DEVELOPMENT
“How much does a mobile application development cost?” – a question you wanted to know the answer at the beginning of the article. But I deliberately decided to tell about it at the end.
Otherwise, you would not appreciate what you pay for and what pitfalls may arise. And they are and they are not enough.
A team of the following specialists participates in the creation process:
- Project Manager;
Therefore, the minimum cost of developing a mobile application will be $ 1,550. For this money you can get an application, for example, for the delivery of food.
Where the customer can select the desired dish, create and pay for the order. The catalog is synchronized with your site (it must be).
The maximum cost of the application will be limited to your wishes.
But the average price for a normal application is $ 4,500.
For this money, you will satisfy your basic needs and increase the chips to differ from the market. The term of development of such a miracle will be about 3 months of work. For a decent product, look at this cost.
As a rule, the initial estimate is always increased by 20-30%, because during the development you are visited by insane ideas. And you want to introduce a new chip, and still if this is the stage of delivery of the project. And for all the additional work you pay separately. Therefore, we agree on everything on the shore.
By the way, the price of a mobile application is large, not only because it is developed in a complex programming language (more complicated than the web).
The main problem is that business requires quite complex applications (in terms of programming). And their functionality is developed as an additional service that is installed on a separate server.
This service can be either in the form of an online store or in the form of a CRM system. This imposes additional complexity on the development, since knowledge of other programming languages is required.
Today, almost all mobile applications have a complex client-server structure. Which increases the development budget many times.
Phones according to their characteristics simply do not pull the work with the required functionality. Therefore, they only give an answer to the question that is processed on the server / service.
Application Designer, Freelancer or Agency?
And finally. You can contact the company, you can find freelancers, or you can create the application yourself. The choice is yours. There are both advantages and disadvantages in everything.
The search for freelancers is no different from the search for a specialist when creating the landing page. The main difference is the design volume and the programmer.
He should be able to program on the platform code (apple, android, windows phone). The main advantage with freelancer, the cost is reduced by 20-40%.
And the problems will increase by 100-200%. Lost, delaying time, doing what they want. You do it without me.
The agency (good by default) will do everything right. But get ready to pay a lot. Moreover, you will do it all the time.
Since each revision will cost money. And they will definitely be, as I wrote above, the human factor. Expensive = stable.
ABOUT! Can I make an application on a constructor? Yes! You can do everything yourself.
However, only if you do not have a complicated idea and it does not require a large and “fat” functionality. To implement, you can use one of the application designers sites below:
All services are paid. And this is logical. Not altruists. The cost is different, as is the functionality. Everywhere there is a free trial period.
So click all and find the one that suits you.
As you already understood, your application will be free, because you create it in addition to the business, and not as a separate business.
So do not expect a quick refund. This is not a quick matter. As well as not quickly create the application itself. One to two months according to plan. Three or four in reality.
You need to make an application only with a ready and stable business. Or, if the application is a business rescue, not an improvement.
In all other cases, there are plenty of alternatives to how to increase money and get them back faster.
When developing do not rush. This is not a website for you (although you can’t say so), it’s much more difficult and expensive to edit.
You need to approach wisely and in full combat readiness. After all, in addition to creating, you must also attract people, but this is not a simple matter.