Apple CEO Tim Cook is expected to announce the company’s newest products in a special event Tuesday afternoon, including the iPhone 11. It’ll be the latest in a long line of popular gadgets, most of which have been accompanied by equally memorable advertisements over the last four decades.
In honor of the company’s anticipated latest major product release, we chose the most memorable Apple ad from each year since the company’s watershed advertising moment during the 1984 Super Bowl.
From the celebrity-packed “Here’s to the Crazy Ones,” to the beginning of Apple’s memorable demonstration-style ads, here are its biggest hits.
Julien Rath contributed reporting to this article. Will Heilpern contributed to an earlier version of this post.